Case Study | Healthcare
In an industry where regulation tends to commoditize services, it is both challenging and vital to find ways to differentiate your institution and the services you provide. Market research through Blass Research can help you determine what characteristics not only differentiate your brand, but also design communications that maximize your appeal and impact across your target audiences.
The Challenge: A leading hospital had a critical nursing shortage plus high rate of turn-over.
The Method: Blass Research conducted a series of one-on-one interviews with nursing staff and management to identify problems and develop viable issue resolution.
The Results: Based on the survey results, the hospital successfully identified several changes that when implemented, significantly improved both recruitment and retention of nursing staff.
- Albany Medical Center
- St. Peter’s Hospital
- Glens Falls Hospital
- Blue Cross Blue Shield
- Capital District Physicians Health Plan
- Capital Bauer Insurance
At Blass Research, our top priority is designing a market research methodology that is based on a thorough understanding of your needs. We are based in both Charlotte, NC, and Old Chatham, NY, and serve clients throughout North America.
To learn more about Blass Research, contact Kathy Blass Weiss, Executive Vice President.
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