Case Study | Product Innovation
The environment is constantly changing. New products. New technologies. New ways of thinking and behaving. The drive for innovation requires understanding your customer and their needs today, and how this information will shape successful products in the future.
The Challenge: The design team wanted to gain customer perceptions on a number of new product concepts and prototypes to ascertain preliminary interest with users.
The Method: Blass Research conducted mini focus groups and one-on-one IDSs to expose each concept and gather early feedback.
Results: Our client discovered several usability issues with the new designs. Changes at this stage offered considerable savings, avoiding potential product failure.
- Taylor Made
- Hansmann’s Mills
At Blass Research, our top priority is designing a methodology that is based on a thorough understanding of your needs. We are based in both Charlotte, NC, and Old Chatham, NY, and serve clients throughout North America.
To learn more about Blass Research, contact Kathy Blass Weiss, Executive Vice President.
12715 Elkhorn Drive
Charlotte, NC 28278
17 Drowne Road
Old Chatham, NY 12136