Case Study | Publishing – Print/Online
With so many options available for individuals to find the information they need, competition for readers is fierce in both consumer and B2B markets. Whether it’s in printed publications or online through websites and portals, facilitating readership, and maximizing usability, are paramount.
The Challenge: Web usability was critical to an international e-resource databank provider that asked Blass Research to determine how their website could gain more conversions.
The Method: Initial testing indicated a lack of intuitive navigation. Blass Research conducted a three-phase usability study with measurement before, during, and after the navigation redesign.
The Result: Once the findings were implemented, traffic on the site was increased by 400%.
- Albany Times Union
- Syracuse Newspapers
At Blass Research, our top priority is designing a methodology that is based on a thorough understanding of your needs. We are based in both Charlotte, NC, and Old Chatham, NY, and serve clients throughout North America.
To learn more about Blass Research, contact Kathy Blass Weiss, Executive Vice President.
12715 Elkhorn Drive
Charlotte, NC 28278
17 Drowne Road
Old Chatham, NY 12136