Case Study | Product Innovation

The environment is constantly changing. New products. New technologies. New ways of thinking and behaving. The drive for innovation requires understanding your customer and their needs today, and how this information will shape successful products in the future.

Case Study 

The Challenge: The design team wanted to gain customer perceptions on a number of new product concepts and prototypes to ascertain preliminary interest with users.

The Method: Blass Research conducted mini focus groups and one-on-one IDSs to expose each concept and gather early feedback.

Results: Our client discovered several usability issues with the new designs. Changes at this stage offered considerable savings, avoiding potential product failure.

Clients Served:

• Electrolux
• Taylor Made
• Genpak
• GE
• Norceram
• Hansmann’s Mills