Kathy Blass Weiss

Executive Vice President

Research expert with extensive experience in developing and managing multi-phase, national programs

Offer in-depth experience in marketing research with both quantitative and qualitative studies. Experienced in wide range of consumer audiences from college students to seniors as well as B2B, including engineers, designers, and C-suite. Delivers voice of the customer insight via consumer satisfaction, concept, packaging, and product testing to advertising, usability, and market trending.

Core Competencies: Facilitator & Focus Group Moderator | Professional Interviewer | Project Design and Management

Spearheaded numerous studies for public and private corporations, as well as local and regional organizations. Delivered intelligence to better understand customer attitudes, organizational image, market segmentation, market profile in target areas, advertising recall, and promotional campaign effectiveness.

Featured Accomplishments:

• Led a three-phase website usability study for Globalspec (now IHS Engineering360— a resource databank for engineers). Increased web traffic by 400% following implementation of findings.
• Conducted first listening post/focus group research with NYS volunteer firefighters across 10 locations. Increased FASNY membership by 35% following execution of findings.
• Designed proprietary competitive monitor for GE Plastics. This tool provided the company’s sales team with valuable competitive knowledge enabling it to make more effective sales calls.
• Primary moderator working with design team and CI department for rapid on going concept testing.
• Directed multiphase banking study presented to senior management as part of strategic plan, including mystery shopping, focus groups, and one-on-one business customer interviews and customer satisfaction quantitative work.