Firstly, decide if a focus is the right collection method for what you want to learn. There are many different forms of market research and focus groups are just one methodology. Here are just a few areas where focus groups are ideal: Idea and concept exploration, especially in the early [...]
Blass Marketing Blog is written by marketing gurus, providing insights about topics that covers everything from advertising, PR, SEO to lead generation and how to overcome roadblocks to achieve a successful marketing campaign.